Sarah Iuliano

                                                        sarahiuliano@gmail.com phone 415 900 6874

 

• Project management professional with 10 years of experience leading projects related

to web design, Content Strategy, marketing and CMS platforms, Social Media updates and strategy and able to provide leadership from end to end.

 

• Worked on business cases and UAT testing as well as Epics and user stories and managed product roadmaps.

 

• Curated content on Yahoo! And monitored web trends; Effectively planned, organized, executed and controlled projects by coordinating project activities and working closely with Technology, User Experience, Media and Business Intelligence teams.

 

• Spearheaded the progress of assigned projects and ensured success by fulfilling client

requirements and delivering on time and on budget.

 

• Optimized E-commerce platforms with content testing in a UX environment. Worked on CEO portal including Bill Pay for Wholesale customers: https://www.wellsfargo.com/com/ceo/ Optimized shopping experience for Yahoo! Shopping as well as measured analytics/reporting and multivariate testing.

 

• Developed scope definition, end-to-end cross-functional efforts.

 

• Worked on RFPs and development/vendor relations from inception to rollout.

 

• Extremely self motivated with a history of Social Media work building different facets

of Social Media from Social Media strategy and analytics to campaigns.

 

• Experienced with Social Media compliance software as well as successful implementation of projects in a SaaS environment

 

Key Expertise

 

• Project Management • Social Media • Change Management

• Budgeting • CMS • User Experience

• Communications • Risk Management • Customer Advocacy

 

PROFESSIONAL EXPERIENCE

 

Cumulus Media – CA 11/2014  - present                           

Digital Content Lead and Content Strategist (contract)

 

 

Drives digital direction of several Bay Area radio including content strategy, analytics and content analysis.

 

AKQA Advertising Agency – CA (contract)8/2014 - 11/2014                                         

Interactive Producer/Senior Digital Project Manager

 

Regularly interface with senior level Brand Managers. Managed client expectations, timing, and deliverables while coordinating internal creative, content, and technical production teams for two of the company’s major clients.

 

Managed annual strategic brand planning process by developing tactics, consolidating decks, and managing timeline. Sourced, scoped, and managed outside vendors and studios.

 

Development of Project Scope Management Plan used to define, manage, control, verify and communicate to the project team and clients.

 

Define requirements and use cases for software features and functionality including writing user stories and Epics.

 

Content researcher and creator for Audi’s vehicle and technology portfolio and implement content creation and deployment on the Audiusa.com website and other digital platforms.

 

Create engaging and unique graphic and web design solutions such as infographics, page layout ideas and imagery to enhance the brand website and digital projects

 

Develop a digital editorial strategy and calendar for internal business clients and brand initiatives.

 

Copywriting/copyediting to ensure overall quality of work.

 

Develop KPIs and monitor performance of online content through analytics and recommending ways to enhance web traffic.

 

Interface with IT and technical teams to implement new content or updates on the site.

 

Implement and update photos for the Audiusa.com website and other digital platforms using photo-editing tools.

 

Collaborate with marketing, Product planning and other business units across Audi of America to incorporate new offers and content into the site experience.

 

Provide testing requirements and support across projects in both the pre-production and post-production environments.

 

Ensure content reflects the tone, style and branding message of Audi of America.

 

Supporting other content creators through collaboration on story ideas, copyediting and proofreading

 

Charles Schwab –  CA 3/2014 – 6/2014

Interactive Producer/Senior Digital Project Manager (contract)

Responsible for the end-to-end project management and successful delivery of multiple concurrent projects, landing pages, banners, emails, animation/video work, advertising campaigns and web-based applications.

 

Advised on and helped drive digital strategies in close collaboration with project teams. Advocated for the end-user through User Experience sessions while also being effective communicator of technology considerations to a wide array of technical and non-technical stakeholders.

 

Managed a workload of approximately 10-15 interactive projects with life cycles of several days to several months including creating project schedules in MS Project while also managing workflow in the agency's task management system.
 

Communicating and monitoring project status and resources often across multiple offices and time zones.
 

Assessing and providing advice on technical feasibility and approach; Acting as liaison between technical, creative and account teams to ensure the end-result delivers on-brief; Developing estimates and statements of work; Gathering and documenting technical and functional requirements as needed; Balancing multiple concurrent projects through to successful completion; Overseeing change and release management; QA and troubleshooting, sometimes involving test scripts and bug testing.

 

Cisco – CA 1/2014 –

3/2014

 

Marketing Specialist (contract)

 

Assisted in planning and execution of Content in support of Global Marketing Plays (campaigns), to deliver against campaign goals across various parts of the buying funnel including email campaigns. Built and executed optimization plans using A/B and Multivariate testing for landing pages. Collaborated with internal stakeholders marketing communications, solution marketing and global demand center teams to develop media strategies and plans with an emphasis on digital.

 

Collaborated with teams to drive agreement on key topics - keyword governance, customer journeys, drive alignment with SEO strategy for relevant web pages, marketing messages and programs. Stay abreast with current digital media trends, best practices and innovative techniques that have application to Cisco client’s media buys.

 

CA Technologies – CA (contract)                                                                                                                                                                                                                                                                                9/2013 – 12/2013

Content Specialist (Partner Central Portal) - Oversee Content/Social Content strategy: the sourcing of content (internal & external) and publishing CA’s tier one social network. Ensure content is adapted to the respective channel while maintaining consistent brand messaging; Strategic contact to Comms and Thought Leadership; Worked with the company’s corporate blog; Maintain social content consistency and coordination across platforms; Bringing the social elements of the brand to life in order to drive engagement and audience development within the networks; Act as a resident “social media expert”, actively following and maintaining best practices through the company across functions and levels.

VMware – Palo Alto, CA (contract)                                                                                                       6/2013 – 9/2013

Content Product Specialist (Partner Central Portal) - Creating Content and Marketing collateral for Partner community; Improving internal processes and tools for this industry leader in virtualization and cloud computing. Recommendations to management and executive tier on metadata/content restructure and proposal of a paradigm shift in the way internal processes and workflows are carried out.

 

Wells Fargo, San Francisco, California (contract)       10/2012 – 6/2013                                                                                                                               

Product Manager, Digital Media - Worked closely with all Experience Design and Creative teams for both mobile and desktop.

•        Created and managed Content, working with Senior UX designers to deliver a more efficient Ux pipeline engagement and fulfillment.

•        Continued participation in Ux documentation efforts around Production Processes and Best Practices.

•        Supported Ux production of content to support key initiatives such as CMS Migration, Global expansion and a range of products and services from Wells Fargo’s Commercial division.

•        Development in HTML5 and Flash, 3D animation development and content development for Wells Fargo.

•        Serve as product expert and advocate. Created PRDs, business requirement documents, plan and develop monthly releases ranging from platform integration to new feature enhancements.

 

APPLE, Cupertino, California (contract)            2/2012 – 9/2012

Content Manager, Digital Media - Managed digital content and marketing of project for eBooks in the iTunes division.  Served as Localization manager/subject matter expert on the foreign languages area of eBooks with emphasis on Italian titles (as well as English), aiding the company as a knowledge base and checkpoint for all project production deliverables.

 

American Conservatory Theater (contract) 10/2011 to 1/2012

Product Manager, Digital Media - Added web usability features to roadmap, drove marketing programs, CRM/database marketing, website development, social media, and online advertising. Comprehensive web strategy engagement, audits of websites to identify and share best practices, marketing material development, live blogging of events and event photography.

 

Multivariate testing including launching mobile marketing and revamping email marketing strategy and campaign testing strategy generally.

Yahoo!                                                                                                                              5/2007 to 7/2011                                                                                                                                                                                   

Interactive Producer/Project Manager – Gathered content and knowledge of vertical/website architecture; Managed project timeline deliverables, optimizing SEO and worked with the Business Development and sales teams to design and execute campaign testing strategy.

 

Devised custom solutions for clients and served as a technical expert to explain marketing campaign solutions for various stakeholders.

 

Used Yahoo! Analytics tool to extract the most financially profitable terms for use in our sales campaigns and interpreted analytics insights to further business aims.

 

Direct marketing strategy and execution for a portfolio of loyalty products, collaborating with cross-functional teams and managing internal and external agency and vendor relationships.

 

During my four years here at Yahoo! I also analyzed metrics, researched user behavior and scope and tested solutions to ensure we were providing a seamless and compelling user experience. Also managed complete marketing life cycle, including strategic planning, test plan formation, creative development, customer targeting, and post-campaign analysis.

 

Selected Accomplishments:

 

➢           Analytics/Reporting

o           Led the development of a predictive response model that defined a customer profile for each product tier and optimized internal customer targeting.

o           Streamlined sales reporting and forecasting for the entire team by reducing the number of data sources needed, directly correlating the data sources used, and creating and standardizing the reporting documents.

➢           Customer Relationship Marketing (CRM) Strategy

o           Launched decision-tree CRM marketing program that delivered automated, triggered marketing messages and personalized program recommendations to customers.

➢           Direct Marketing

o           Reduced promotional incentive expenses by more than 50% while simultaneously increasing campaign response rates.

Open Doors                                                                                      4/2006 – 5/2007

 

Marketing Manager                                      

 

Managed digital marketing strategy and execution, including email marketing programs, CRM/database marketing, website development, social media, and online advertising.

 

ChildFund (NGO)  11/2005 – 4/2006

 

Marketing Manager

 

Managed strategy, design, testing, delivery, and measurement of marketing activities via

email, direct mail, online, and mobile channels. Oversaw CRM technology and database

marketing, including customer segmentation, target list creation, campaign response attribution, and data output for measurement. Led campaign and statistical projects and oversaw the development of ROI metrics, benchmarks, and forecasting tools.

 

Selected Accomplishments:

 

·   Analytics/Reporting

·   Managed development of first forecasting tool to predict supporters on a rolling

·   Served as the point person for the creation of tailored dashboard reporting tools

·   Developed reporting tools to analyze enrollment trends by variables such as demography and geography and to measure ROI by variables such as information session attendance and number of brochures requested.

·   Analysis of demography and geography and measurement of ROI by variables such as event information session attendance and number of brochures requested.

 

Direct Marketing

 

·   Revamped email marketing strategy: 29% increase in open rates; 32% increase in click-through rates, 78% increase in average monthly revenue compared to prior six-month period.

·   Implemented new direct mail strategy, shifting from program-focused mass communications to customized marketing messages based on individual executive program interests.

·   Optimized segmentation and messaging to reduce expenses by more than 25% while growing sales revenue.

 

Other Responsibilities:

 

·   Created content, presentation and updates to the ChildFund website.

 

·   Initiated and developed community education and advocacy campaigns.

 

·   Developed network of relationships with national and local media personalities.

 

·   Click-through rates; 78% increase in average monthly revenue compared to prior six-month period.

 

·   Communications to customized marketing messages based on individual executive program interests while growing sales revenue.

 

·   Developed and enhanced ChildFund Australia campaign materials and hired and manage subject matter experts for content development on projects.

 

·   Initiated media opportunities and appeals as well as fundraising, identifying strategic partnerships for campaign work with NGOs and other organizations as appropriate; Creation of integrated marketing campaigns.

 

 

 

Watoto Child Care Ministries (NGO dedicated to AIDS orphans)    9/2004 – 11/2005

 

Project Manager/consultant 

 

• Consultant to Watoto Child Care Ministries (working with AIDS orphans in Uganda).

 

• Consultant Marketer for programs with CTA – Victoria.

 

• Government Marketing/Communications Coordinator for the Department of Primary

 

Industries, a division of the Australian Government.

 

World Vision 1/2000 – 9/2004

 

Project Manager

 

Selected Accomplishments:

 

·   Directed several projects to leverage the digital, social & mobile marketing channels to help achieve business objectives.

 

·   Quickly promoted, after initially being employed as a journalist working on empowering young people to develop their passion for human rights.

 

·   Coordinated major advocacy efforts, including major events such as the '40 Hour Famine'.

 

·   Key driver in advocacy campaigns, coordinating efforts with the advocacy and marketing departments.

 

·   Formulated strategy, media releases, and media follow-ups, writing opinion pieces and speeches.  

 

·   Responsible for providing Media training directly to the CEO and other company executives.

 

·   Researched advocacy issues to identify resources, efforts required, and solutions.

 

·   Edited the Advocacy Network Association’s ‘Action News’ and ‘Youth Action News’ newsletters

 

 

TECHNOLOGY SKILLS

 

➢            Project Management: Agile/Scrum methodology, Waterfall, Cross Functional Team Leadership

➢           Adobe Design Suite

➢           Adobe CQ/AEM Platform

➢           HTML, XML

➢           Microsoft Office Suite (Access, Excel, PowerPoint, Word) and Visio

➢           Multiple Content Management Systems (CMS)

➢           Multiple Customer Relationship Management (CRM) Platforms

 

EDUCATION

B.A. Communications  - Bachelor’s Degree in Communications

M.A. Public and International Law - Masters in International Law